Showing posts with label Buying. Show all posts
Showing posts with label Buying. Show all posts

Friday, 25 November 2011

GIFT BUYING TREND: Old Books Create New Memories this Christmas with the help of a Canadian website

(PRWEB) November 10, 2002

With so many choices in today’s consumer world, giving a unique gift—-even if it’s secondhand-—shows that time and thought have gone into its purchase. This holiday season many shoppers are turning to used and secondhand books.


Parents are buying out-of-print books they read when they were young to share with their own children. Avid readers and bookclub members are giving their friends unique signed first editions of best-selling authors. And spouses are searching for that special book of poetry that they first shared when they were dating in college.


Where to find rare books?


How do shoppers find rare or old books that are often out-of-print? They turn to Abebooks.com, a Canadian Internet site that lists the used, rare and out-of-print books from 10,000 bookstores around the world.


Abebooks began as the secret online source for book collectors searching for rare books but has grown to become a favorite site for groups such as:


·gardening buffs looking for out-of-print gardening classics


·cookbook collectors looking for signed copies of “The Joy of Cooking” and other classics


·avid readers searching for cheap bestsellers


·students looking for secondhand textbooks


I don’t remember the title, but there was a dog named…


Can’t remember the title? Try posting the details you can remember (such as a character’s name) on the Abebooks “BookSleuth” board. Readers from around the world write in to solve your book question. “BookSleuth” is a free service and a fun place to visit—see if you can help “solve” someone else’s puzzle.


Is “used” a bad word?


Some people wonder if it’s okay to give a “used” book at Christmas. Yes, especially when it is a rare signed edition. These gifts are special because they are truly “unique”—no two copies are exactly the same. Prices range from outrageously cheap to outrageously expensive. For example, there are 3956 copies of “Winnie the Pooh” on Abebooks.com. Prices range from a ten-cent copy listed by a bookstore in Hopatcong New Jersey, to a $ 45,000 first edition in its original book jacket offered by a bookstore in Varen, France.


Thoughtful gifts—quick purchases


People don’t have time to browse used bookshops in person but they can browse for used books online. Online shopping lets you shop from home or the office and Abebooks makes it possible to browse the bookshelves of 10,000 bookstores in less than a minute. Once a book is purchased (through secure online credit card processing) the book is mailed from the bookstore to the buyer, or sent directly to the gift-receiver.


Gifts with interesting stories: “I bought it for you in Paris!”


Part of the fun of giving secondhand books relates to the stories and histories that these books carry. When asked where you found such a treasure you can say “In a small bookshop in Paris,” or “Somebody’s garage in New Zealand.” And you won’t be lying! Over two-thirds of Abebooks’ ten thousand booksellers sell books from their home.


Buying a book from a different country adds a nice story to a gift and makes the receiver feel that you searched the globe to find such a one-of-a-kind book. A suitable effort for those one-of-a-kind people on your holiday shopping list this year.


END


Background: The Abebooks Story


Abebooks began as the Advanced Book Exchange in 1996 as a mere scribble on a notepad. Keith Waters, then a government web programmer, and his wife Cathy were running a used bookstore in Victoria, BC. Cathy often spoke of how difficult it was to find certain out-of-print titles for her customers. She knew the books were available in bookstores somewhere, but how to find them?


A short time later, during a dull business meeting, Keith began to scratch out a solution, one that combined books, databases and the Internet. He sought the help of a friend and together they came up with Abebooks, a collective of independent booksellers united by the Internet through a massive searchable database.


Abebooks found immediate success and quickly grew from a group of four booksellers to a network of ten-thousand booksellers offering 40 million books.


Today Abebooks is a global company based in Victoria, BC Canada with sites dedicated to book buyers in North America (Abebooks.com), the UK (Abebooks.co.uk), France (Abebooks.fr), and Germany (Abebooks.de) and strategic partnerships with Amazon, Barnes & Noble, and eBay/Half.com.


Media Contact:


Marci Crossan [e] mcrossan@abebooks.com [t] 250.412.3258



TubeMogul Announces Real-Time Buying of Video Ads Across Millions of Connected TVs

Emeryville, CA (PRWEB) November 21, 2011

TubeMogul, a real-time media buying platform for video advertising, went live with new partnerships today that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices.


Internet-connected TVs, long associated with niche cable cutters, are rapidly entering the mainstream with growth in online streaming via set-top boxes, gaming consoles and newer TVs that have built-in application marketplaces. Based on current trends, market research firm DisplaySearch predicts that 123 million Internet-connected TV units will be shipped annually worldwide by 2014. In addition, over 60% of connected households in the U.S. will use a TV app at least once a week, according to research from In-Stat.


The audience has clearly stated that it wants to watch its favorite shows on whatever screen is handy everything from the smallest smart phones to the biggest smart TVs. Advertisers that can figure out how to easily reach customers across all of those platforms have a huge advantage, said Jim Louderback, CEO of Revision3 and new media pioneer. TubeMoguls new service provides that easy and targeted access, with publishers still in control, into this gold-mine of audience opportunity.


By partnering with top publishers, developers and exchanges in the space, including AdRise and others, TubeMogul offers real-time buying of 15 and 30-second video ads across hundreds of top television applications. Content publishers available via TubeMoguls platform include traditional broadcasters and online media companies like Howcast and Revision3. These applications are available on Internet TVs from LG, Samsung and others as well as set-top devices and gaming consoles such as Boxee, Google TV, Sony PlayStation, Roku, Tivo and Nintendo Wii. The viewing experience is similar to a web-based pre-roll ad, with ads appearing before or during content. As always, marketers are in total control over context, hand-selecting which applications to advertise on.


Global targeting and measurement across many screens means more possibilities for branding than were ever before possible, says Rick Bashkoff, VP, Partnerships & Network Development at Howcast, which will be among the advertisers participating. It will be exciting to see not only what top brands and their agencies do with that data and but also how it benefits premium content development for distribution across all channels.


The results deliver the branding power of television with digital advertisings unique ability to customize, target and optimize all managed via TubeMoguls easy-to-use interface. By buying from a single platform, brand marketers and trading desks can not only set frequency targets across multiple screens, but also target and buy only certain viewers across devices by using third-party data or their own data. This creates seemingly endless possibilities, such as targeting viewers in the market for a truck and then customizing the ad creative based on the device. TubeMoguls measurement comes built-in, so marketers can quantify impact and optimize in real-time by ad placement and publisher.


"Everyone talks about moving TV dollars online, but what is really happening is the experiences are merging and cable companies are slowly losing their grip on content distribution, said Brett Wilson, CEO of TubeMogul. "With these integrations, TubeMogul is giving advertisers an easy way to target across all devices in a context where publishers are still in control.


About TubeMogul

TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.


Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto and Sydney.


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