Salem Oregon Web Designer, Lady Web Pro Completes Extensive Web Project Connected to National Geographics Enduring Voices Project

Salem, Oregon (PRWEB) October 20, 2011

How do you plan the creation of a comprehensive website with 50+ pages calculated to focus on a project partnership known as the Enduring Voices Project between National Geographic and Oregons Living Tongues Institute of Endangered Languages? How do you showcase over 4 years of multiple world-wide research projects with a vast number of obscure foreign languages examples, including words paired with sound clips, photos and videos, and keep it cohesive and easy to navigate? And, how do you make such a website visually appealing to balance out all of the scholarly data?

A web project of this scope definitely requires creativity, careful planning, and the dedication of a reliable web designer who is willing to become totally immersed in the subject matter and make it all happen. With an established track-record as a professional web designer since 1999, Barbara Castleman, of LadyWebPro.com in Salem was perfect for the job and Living Tongues Institute Founder and Director, Dr. Gregory D.S. Anderson, Ph.D. was greatly pleased with the results.

Several years ago I hired Barbara for a nearly impossible task the first time I had her design our organization's website for a big press announcement, but in spite of the crushing deadline, she still managed to do an excellent job in the short time she was given, and the website served us well.

Four years later it was time to redesign the website and add 4+ more years of extensive project data! This time Barbara would not be burdened by a short time frame, but the project itself had become overwhelmingly monumental in scope. Given that I have no sense of web design but do have a very specific sense of the information we needed to convey on our website . . . and how the many different types of data might best be organized, Barbara patiently endured the back and forth and back and forth and back and forth process that this entailed during the web project creation.

As the site was nearing completion and needing only its final touchesit actually became a process that ending up taking a lot of timebut Barbara endured my fraying at the seams calmly, and no matter how minute in importance the changes may have seemed to her, she quickly responded and made them all with her usual grace and charm.

It was a real pleasure to work with Barbara Castleman and have her creative talents work out the design for our very complex but invaluable website. I would recommend her service to anyone.

An amazing amount of data is displayed in the website in an uncomplicated and orderly fashion, all of which can be viewed at http://www.livingtongues.org

Barbara Castleman has many, local, national and international web projects available for review on her company website at http://www.ladywebpro.com.

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TubeMogul Announces Real-Time Buying of Video Ads Across Millions of Connected TVs

Emeryville, CA (PRWEB) November 21, 2011

TubeMogul, a real-time media buying platform for video advertising, went live with new partnerships today that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices.

Internet-connected TVs, long associated with niche cable cutters, are rapidly entering the mainstream with growth in online streaming via set-top boxes, gaming consoles and newer TVs that have built-in application marketplaces. Based on current trends, market research firm DisplaySearch predicts that 123 million Internet-connected TV units will be shipped annually worldwide by 2014. In addition, over 60% of connected households in the U.S. will use a TV app at least once a week, according to research from In-Stat.

The audience has clearly stated that it wants to watch its favorite shows on whatever screen is handy everything from the smallest smart phones to the biggest smart TVs. Advertisers that can figure out how to easily reach customers across all of those platforms have a huge advantage, said Jim Louderback, CEO of Revision3 and new media pioneer. TubeMoguls new service provides that easy and targeted access, with publishers still in control, into this gold-mine of audience opportunity.

By partnering with top publishers, developers and exchanges in the space, including AdRise and others, TubeMogul offers real-time buying of 15 and 30-second video ads across hundreds of top television applications. Content publishers available via TubeMoguls platform include traditional broadcasters and online media companies like Howcast and Revision3. These applications are available on Internet TVs from LG, Samsung and others as well as set-top devices and gaming consoles such as Boxee, Google TV, Sony PlayStation, Roku, Tivo and Nintendo Wii. The viewing experience is similar to a web-based pre-roll ad, with ads appearing before or during content. As always, marketers are in total control over context, hand-selecting which applications to advertise on.

Global targeting and measurement across many screens means more possibilities for branding than were ever before possible, says Rick Bashkoff, VP, Partnerships & Network Development at Howcast, which will be among the advertisers participating. It will be exciting to see not only what top brands and their agencies do with that data and but also how it benefits premium content development for distribution across all channels.

The results deliver the branding power of television with digital advertisings unique ability to customize, target and optimize all managed via TubeMoguls easy-to-use interface. By buying from a single platform, brand marketers and trading desks can not only set frequency targets across multiple screens, but also target and buy only certain viewers across devices by using third-party data or their own data. This creates seemingly endless possibilities, such as targeting viewers in the market for a truck and then customizing the ad creative based on the device. TubeMoguls measurement comes built-in, so marketers can quantify impact and optimize in real-time by ad placement and publisher.

"Everyone talks about moving TV dollars online, but what is really happening is the experiences are merging and cable companies are slowly losing their grip on content distribution, said Brett Wilson, CEO of TubeMogul. "With these integrations, TubeMogul is giving advertisers an easy way to target across all devices in a context where publishers are still in control.

About TubeMogul

TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.

Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto and Sydney.

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